Terms of service

Last updated: September 21, 2026

Welcome to Imaginaroo (the "Company", "us", "our", and "we"). Please read these Terms of Service ("Terms") carefully. They govern your use of our website at imaginaroo.com and any previews, proofs, emails and other services that link to these Terms (collectively, our "Sites"), and your purchase of our personalized books and other products.

General Terms of Service

By using our Sites or placing an order, you agree to these Terms and to our Privacy Policy, which is incorporated herein by reference. Any products ordered or services used through any of our Sites are also governed by these Terms and by our Refund Policy.

NOTE: THESE TERMS CONTAIN AN ARBITRATION AGREEMENT AND CLASS ACTION WAIVER IN SECTION 17. EXCEPT AS DESCRIBED THERE, DISPUTES BETWEEN YOU AND IMAGINAROO WILL BE RESOLVED BY INDIVIDUAL ARBITRATION OR IN SMALL CLAIMS COURT, NOT IN A CLASS ACTION OR JURY TRIAL. YOU MAY OPT OUT AS DESCRIBED IN SECTION 17.

1. Your Use of Our Sites

1.1. Certain Restrictions

You may access and use our Sites solely for your personal, noncommercial use. Except as expressly authorized hereunder, our Sites may not be reproduced, duplicated, copied, sold, resold, reverse-engineered or otherwise exploited for any commercial purpose without our prior written authorization. Imaginaroo reserves the right to alter or discontinue our Sites, in whole or in part, at any time in its sole discretion.

Subject to and conditioned upon your compliance with these Terms, Imaginaroo grants to you a non-exclusive, non-transferable, limited right and license, without right of sublicense, to access and use our Sites and materials incorporated therein solely for your own personal purposes. Except as expressly authorized by these Terms, you may not use, reproduce, distribute, modify, transmit or publicly display any portion of our Sites or create derivative works without written consent.

While using any of our Sites, you agree not to:

Upload photos of anyone without the permission described in Section 5, or attempt to access previews, proofs or orders that are not yours;
Defame, abuse, harass, stalk, threaten or otherwise violate the rights of others, including, without limitation, others' privacy rights or rights of publicity;
Impersonate any person or entity or use any fraudulent, misleading or inaccurate email address or other contact information;
Restrict or inhibit any other user from using any of our Sites, including, without limitation, by means of "hacking" or defacing any portion of our Sites;
Violate any applicable laws or regulations;
Upload to, transmit through, or display on any of our Sites (a) any material that is unlawful, fraudulent, threatening, abusive, libelous, defamatory, obscene or otherwise objectionable, or infringes our or any third party's intellectual property or other rights; (b) any confidential, proprietary or trade secret information of any third party; or (c) any advertisements, solicitations, chain letters, pyramid schemes, investment opportunities or other unsolicited commercial communication (except as otherwise expressly permitted by us);
Use our Sites to create products for resale or to operate a photography business or other commercial service;
Engage in spamming;
Transmit any software or other materials that contain any viruses, worms, trojan horses, defects, or other destructive items;
Modify, adapt, translate, distribute, reverse engineer, decompile or disassemble any portion of our Sites;
Crawl, scrape, or spider any aspects of our Sites, or use automated means to generate previews;
Remove any copyright, trademark or other proprietary rights notices contained in or displayed on any portion of our Sites;
Upload any photo containing nudity; and
Post objectionable material, such as material containing hate or malicious content or offers for adult services, or material inciting or advocating terrorism or violence.

1.2. Ownership

Excluding any User Submitted Materials (defined in Section 5) that you may provide, you acknowledge that all the intellectual property rights, including copyrights, patents, trademarks, and trade secrets, in Imaginaroo and its content are owned by the Company or its suppliers. Neither these Terms nor your access to Imaginaroo transfers to you or any third party any rights, title or interest in such intellectual property rights, except for the limited rights described in Section 6. Company and its suppliers reserve all rights not granted in these Terms. There are no implied licenses granted under these Terms.

Unless expressly permitted by Imaginaroo in writing, you agree not to modify, tamper with or remove any watermark, notice or other marking on any content or information provided by Imaginaroo.

2. Eligibility

You must be at least 18 years old to place an order or upload photos. By doing so, you represent to Imaginaroo that you are at least 18 years old. You are responsible for the accuracy of the contact, shipping and personalization details you give us, and for keeping the private links we send you (such as preview and proof links) secure.

3. Orders, Previews and Proofs

3.1. Placing an order

The personalized products we offer are made to order, and we charge your payment method when you place your order. Prices are in U.S. dollars and do not include applicable taxes or shipping unless stated. If a product is listed at an incorrect price or with incorrect information because of an error, we may cancel the order and refund you in full. We may also decline or cancel any order, for example if we suspect fraud or if the photos or details provided don't comply with these Terms; if we do, we'll refund you in full.

3.2. Previews and proofs

Free previews let you see sample illustrations before you order. Previews are available for a limited time and then expire.

After you order, we'll email you a link to a complete digital proof of your book. You have 48 hours from when we send a proof, including any revised proof, to approve it or request changes. IF YOU DO NOT RESPOND WITHIN 48 HOURS, THE PROOF WILL BE APPROVED AUTOMATICALLY AND YOUR BOOK WILL BE PRINTED AND SHIPPED. Once a proof is approved, whether by you or automatically, the order can't be canceled or changed. Please review names, spelling, dedications and all other details carefully. Our Refund Policy explains your options before and after approval, and is part of these Terms.

3.3. About AI-generated illustrations

Our illustrations are created with the help of artificial intelligence, guided by the photos and details you provide and by our own artwork and story designs. Each illustration is an artistic interpretation, not a photograph. The recipient's likeness, features, hair, skin tone and clothing may vary from the photos you upload and from one page to the next. Reviewing your proof is your opportunity to request changes; our Refund Policy explains what happens if we can't make the book right for you. Minor artistic variations in an approved book are not defects.

We may decline to generate or print illustrations from photos that are unclear, unsuitable or that our AI service will not process, and we'll refund your order in full if that happens after you've ordered.

3.4. Shipping

We currently ship only within the United States. Title and risk of loss for any purchases pass to you upon our delivery to our carrier; however, this does not limit our commitment in our Refund Policy to replace books that are lost or damaged in shipping. Delivery dates are estimates. We reserve the right to ship partial orders at no additional cost to you.

4. Third-Party Links & Services

4.1. Third-Party Links

Our Sites may contain links to third-party websites and services. We do not review or endorse them, and you access them at your own risk. When you click on any third-party link, the applicable third party's terms and policies apply.

4.2. Release

You release the Company from claims arising from your disputes with third parties, such as other users or the operators of third-party websites you reach through our Sites. If you are a California resident, you waive California Civil Code Section 1542, which says: "A general release does not extend to claims that the creditor or releasing party does not know or suspect to exist in his or her favor at the time of executing the release and that, if known by him or her, would have materially affected his or her settlement with the debtor or released party." This release does not apply to claims against the Company for its own acts or omissions.

5. Photos and Other Content You Submit

Any materials submitted by you, including, without limitation, photographs, names, dedications, text and other materials (collectively, "User Submitted Materials") are subject to the following terms and conditions:

You keep ownership. You retain ownership of your User Submitted Materials. You grant us and our service providers a non-exclusive, royalty-free license to use, reproduce, modify, create derivative works from (including AI-generated illustrations) and display your User Submitted Materials solely to create your previews and products, show them to you, deliver and support your order, and as otherwise described in our Privacy Policy. This license lasts only as long as we keep your User Submitted Materials under our Privacy Policy. We will not use your User Submitted Materials in advertising or marketing without your separate, express permission.
You have permission. You represent that, for each child who appears in your photos, you are the child's parent or legal guardian or have the permission of the child's parent or legal guardian, and that any adult who appears in your photos has given permission, to upload the photos and have them used as described in these Terms and our Privacy Policy.
You have the rights. You represent and warrant that you own or otherwise possess all necessary rights with respect to the User Submitted Materials, and that the User Submitted Materials do not and will not infringe, misappropriate, use or disclose without authorization or otherwise violate any copyright, trademark, trade secret right or other intellectual property or other property right of any third party, and that the User Submitted Materials are not unlawful, fraudulent, threatening, abusive, hateful, libelous, defamatory, obscene, confusingly similar to brands or branded products sold by others or otherwise objectionable.
We may decline content. You agree that we may (but are not obligated to) filter any User Submitted Materials (including, without limitation, deleting or replacing expletives or other harmful or offensive language), refuse to use any User Submitted Materials (including, without limitation, suspending processing and shipping of any order relating to any User Submitted Materials) and/or disclose any User Submitted Materials and the circumstances surrounding the use thereof, to any third party in order to provide the applicable products or services, to enforce these Terms or to comply with legal obligations or governmental requests.
Indemnity. You agree to indemnify and hold us, our directors, officers, shareholders, employees, contractors, agents and representatives harmless from and against any and all claims, causes of action, liabilities, damages, losses, expenses and costs (including, without limitation, reasonable attorneys' fees) that arise out of: (i) your violation of these Terms or any applicable law; or (ii) your User Submitted Materials, including any claim that you did not have permission to upload them.
Keep your own copies. We delete User Submitted Materials in line with our Privacy Policy and are not a storage service. We recommend you keep your own copies of any photos you upload.

6. Your Book and Our Content

The stories, text, artwork, characters, templates, layouts, designs, prompts, software, AI tools and processes we use to create Imaginaroo books (together, "Imaginaroo Content") belong to the Company or its licensors, including where they are customized to your requests. The illustrations and other content in your book are created from Imaginaroo Content, and any rights in them, other than your rights in your own User Submitted Materials, belong to the Company. We will not use illustrations that depict the recipient, or your book's personalized content, in advertising or marketing without your separate, express permission.

When you buy a book, you own the physical book. We also grant you a personal, non-exclusive, non-transferable license to view, share and display your book, its illustrations and your preview and proof for personal, noncommercial purposes, including sharing photos or videos of your book with family and friends and on social media. You may not sell, commercially reproduce or distribute the illustrations or the book's content, or use them to train or develop any AI model.

Because illustrations are generated with AI and built on shared story designs, other customers' books may contain similar scenes, compositions or styles, and illustrations may not be eligible for copyright protection. Nothing in these Terms promises that your illustrations are unique or exclusive to you.

7. Copyright and Trademark Issues

If you are a copyright owner and believe material on our Sites infringes your rights, you may send us a notice under the Digital Millennium Copyright Act that identifies the copyrighted work, identifies the material you believe is infringing and where it appears, includes your contact information, includes a statement that you have a good faith belief the use is not authorized by the owner, its agent or the law, includes a statement that the information in the notice is accurate and, under penalty of perjury, that you are authorized to act on behalf of the owner, and includes your physical or electronic signature.

If you believe material was removed in error, you may submit a counter-notice identifying the material, including a statement made under penalty of perjury that you have a good faith belief the material was removed or disabled as a result of mistake or misidentification, and consenting to the jurisdiction of the federal courts for your district.

Notices should be sent to legal@imaginaroo.com.

8. Disclaimer of Warranties

Our books are covered by the Imaginaroo Guarantee described in our Refund Policy, which is our limited warranty, and by any warranties that cannot be excluded under applicable law. OTHERWISE, AND TO THE FULLEST EXTENT PERMITTED BY LAW, OUR SITES AND SERVICES ARE PROVIDED "AS IS" AND WITHOUT WARRANTIES OF ANY KIND, AND WE DISCLAIM ALL IMPLIED WARRANTIES FOR OUR SITES AND SERVICES, INCLUDING, WITHOUT LIMITATION, IMPLIED WARRANTIES OF TITLE, NON-INFRINGEMENT, ACCURACY, MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. Some jurisdictions do not allow the exclusion of implied warranties, so the above exclusions may not apply to you.

9. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY LAW, NEITHER WE NOR ANY OF OUR DIRECTORS, OFFICERS, SHAREHOLDERS, EMPLOYEES, CONTRACTORS, AGENTS, REPRESENTATIVES, SUPPLIERS, OR AFFILIATES SHALL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, EXEMPLARY OR PUNITIVE DAMAGES. YOUR SOLE AND EXCLUSIVE REMEDY FOR DISSATISFACTION WITH A PRODUCT IS A REPLACEMENT OR REFUND AS DESCRIBED IN OUR REFUND POLICY. OUR TOTAL LIABILITY FOR ANY CLAIM RELATING TO THESE TERMS, OUR SITES OR OUR PRODUCTS WILL NOT EXCEED THE GREATER OF THE AMOUNT YOU PAID FOR THE ORDER GIVING RISE TO THE CLAIM OR ONE HUNDRED U.S. DOLLARS ($100). These limitations do not apply to liability for fraud, willful misconduct or violations of law, or to any other liability that cannot be limited under applicable law. Some jurisdictions do not allow these limitations, so they may not apply to you.

10. Idea Submission Policy

Many customers submit ideas for products and services. We appreciate this interest, but any such ideas (other than your User Submitted Materials and feedback about your own order) or suggestions that you submit will be owned by us, and you hereby irrevocably assign any intellectual property rights in such ideas and suggestions to us. If you wish to retain intellectual property rights, please do not submit ideas without our prior written approval. Inquiries can be sent to hello@imaginaroo.com. An additional legal agreement may be required by us in order to evaluate your idea or suggestion.

11. Notice for California Users

Our Sites and products are provided by Imaginaroo Inc, 1200 Artesia Blvd, Suite 100, Hermosa Beach, CA 90254, (424) 262-4970, support@imaginaroo.com. Under California Civil Code Section 1789.3, California users are entitled to the following consumer rights notice: The Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs may be contacted by mail at 1625 North Market Blvd., Suite N 112, Sacramento, CA 95834, or by telephone at (800) 952-5210.

12. Intellectual Property Notices

Our Sites are © 2026 Imaginaroo Inc. All rights reserved. Trademarks and service marks on our Sites are our property or belong to third parties. The trade names, trademarks and service marks owned by us, whether registered or unregistered, may not be used in connection with any product or service that is not ours, in any manner that is likely to cause confusion.

13. Jurisdictional Issues

Our Sites are controlled and operated from the United States. We do not warrant that our Sites, products, or services are appropriate or available for use in any particular jurisdiction. Those who access our Sites do so on their own initiative and at their own risk, and are responsible for compliance with local laws. We may limit the availability of our Sites, in whole or in part, to any person, geographic area or jurisdiction we choose, at any time and in our sole discretion.

14. Choice of Law; Venue

These Terms are governed by the laws of the State of California, without regard to its conflict of law provisions, and except to the extent preempted by or inconsistent with federal law. The Federal Arbitration Act governs Section 17. To the extent any claim, cause of action, or request for relief is not subject to arbitration under Section 17, you and Imaginaroo agree to submit to the exclusive jurisdiction of the state and federal courts located in the County of Los Angeles, California, and waive any jurisdictional, venue or inconvenient forum objections to such courts, except that either of us may bring an individual claim in a small claims court where you live.

15. Miscellaneous

If any provision of these Terms, or the application thereof to any person, place or circumstance, will be or are held to be invalid, void or otherwise unenforceable, such provision will be enforced to the maximum extent possible, or, if incapable of such enforcement, will be deemed to be deleted from these Terms. These Terms, together with our Privacy Policy and Refund Policy, are the entire agreement between you and us about their subject matter. These Terms are not assignable, transferable or sublicensable by you except with our prior written consent. Our failure to enforce any provision is not a waiver of it.

16. Termination

We may suspend or end your access to our Sites at any time, with or without cause, and with or without prior notice, for example if you violate these Terms. If we cancel an order that has not yet been approved, we will refund you in full. Sections 1.2, 4.2, 5, 6, and 8 through 18 survive termination.

17. Arbitration Agreement

17.1. Agreement to arbitrate

If you are an Imaginaroo customer or user in the United States (including its possessions and territories), you and Imaginaroo agree that any dispute, claim or controversy arising out of or relating in any way to an Imaginaroo product or service, these Terms, or your relationship with Imaginaroo (past, present, or future) will be resolved by binding individual arbitration, except that (a) either of us may bring an individual claim in small claims court if it qualifies, and (b) either of us may ask a court to stop the infringement or misuse of intellectual property rights.

Arbitration is more informal than a lawsuit in court. Arbitration uses a neutral arbitrator instead of a judge or jury, and discovery is more limited. The arbitrator can award the same individual relief that a court could.

17.2. Try to resolve it informally first

Before starting an arbitration or a small claims case, the party with the dispute must send the other a written notice describing the dispute, the relief sought, and their contact information (and, for you, your order number if you have one). Send your notice to legal@imaginaroo.com; we will send ours to the email address you gave us. We both agree to try in good faith to resolve the dispute for 60 days after the notice is received. Any statute of limitations is paused during that period.

17.3. Rules, fees and location

The arbitration will be administered by the American Arbitration Association ("AAA") under its Consumer Arbitration Rules, available at adr.org. We will pay all AAA filing, administration and arbitrator fees, except for the portion of the filing fee the AAA Consumer Arbitration Rules assign to you, and we will reimburse that portion too if you win. Hearings will be held by video or telephone, or in the county where you live if you prefer. If your claim is for $25,000 or less, it will be decided on written submissions unless you or the arbitrator request a hearing.

17.4. Individual claims only

YOU AND IMAGINAROO AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING. FOR CLAIMS RESOLVED IN ARBITRATION, YOU AND IMAGINAROO ARE EACH WAIVING THE RIGHT TO A TRIAL BY JURY. If applicable law does not allow a request for public injunctive relief to be waived or arbitrated, that request will be decided by a court after the individual arbitration is complete, and will be paused until then.

17.5. Mass filings

If 25 or more similar arbitration demands are filed against us by or with the help of the same or coordinated counsel, the AAA's Mass Arbitration Supplementary Rules will apply, and the demands may be administered and decided in batches. Any statute of limitations is paused while the demands are being processed.

17.6. Who decides

The arbitrator decides all issues, including the scope and enforceability of this arbitration agreement, except that a court decides disputes about the enforceability of Sections 17.4 and 17.5. If a court finds Section 17.4 cannot be enforced for a particular claim, that claim will proceed in court, not in class arbitration.

17.7. Your right to opt out

You can opt out of this arbitration agreement by emailing legal@imaginaroo.com within 30 days after you first place an order, request a preview, or otherwise accept these Terms. Include your name, the email address you use with us, and a statement that you opt out of arbitration. Opting out does not affect any other part of these Terms.

17.8. Changes to this section

If we change this Section 17, the change will not apply to any dispute of which we had notice before the change took effect. You can reject a change by emailing legal@imaginaroo.com within 30 days after it is posted, in which case the earlier version of this Section applies to you.

18. Changes to These Terms; Privacy Policy; Contact

We may update these Terms from time to time by posting a revised version and changing the "Last updated" date. Changes apply to orders placed after they are posted; the Terms in effect when you placed an order apply to that order. If we make a material change, we will provide notice on our website or by email.

Our Privacy Policy is available at imaginaroo.com/policies/privacy-policy, and our Refund Policy at imaginaroo.com/policies/refund-policy.

Questions about these Terms? Email support@imaginaroo.com. Legal notices should be sent to legal@imaginaroo.com.